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Almost all webmasters or website owners are looking for ways to get better results from their websites. They wish to improve their site’s standing and get better rankings in search engines. This quest for improved results, known as search engine positioning, can be satisfied by following a few basic procedures.

Before you even begin, you have to realize that you are competing against hundreds, and in some categories, thousands of websites offering similar products and services. In the case of affiliate marketing, many of the competing websites may even be identical! If you want to get the edge over these competitors and improve your search engine positioning you have to fine-tune your website and actively work to make it better.

1. Make Sure that your design is search engine friendly:

Your design may look good to your eyes, but it may also be the cause of you present difficulties and poor search engine positioning. How is that possible? Look at your web page using a text editor or the html view of popular editors such as Dreamweaver and Frontpage. On what line does your first line of copy begin? If your actual copy is pushed far down the page, it is more difficult for search engines to pick up the crucial information that would have helped you to improve your web page ranking.

If you have this difficulty, first take out all unnecessary spaces in the html code. If there are long strings of javascript, put these in external files. Similarly, put style information in external Cascading Style Sheet files. Simplifying your table structure may also help. If this starts getting too complicated for you, then consult with a professional search engine positioning specialist or your web designer.

2. Make sure your keywords are strategically placed in your copy:

It is not possible to improve web page ranking if the readable copy on your web page does not contain the words you wish to be found by. Many people erroneously think that just putting your important keywords in meta tags is enough. This is not true, some search engines hardly use the meta tags and look more to the copy on the page. Make sure that your important copy is in the first paragraph of text, in headlines (using headers such as H1, H2, H3) and in the active or clickable portions of link text on your page.

3. Use a site map and text link navigation on your pages:

If you want to improve your search engine positioning for all the pages of your website then you have to be sure that these pages actually get indexed or included in the search engines. You can help this process along by making a site map, a web page that has text links to all the sub pages of your site. Another good practice is to include a text link navigation system on your web pages, even if you already have a graphics based navigation bar elsewhere on these same pages. Remember, search engines follow text links more easily. A robot that lands on your main page or site map page will follow the text links and then visit and index your lower level pages.

4. Increase the quantity and quality of inbound links:

In fiercely competitive categories it will be difficult to improve web page ranking without obtaining a good number of links to your page from other websites. If you have very good and valuable copy, other sites may link to you because you are a valuable resource. However, if you want to speed this process along you will have to actively request links from other websites, either by trading links or by getting your content (with a link back to your site) placed on other websites.

When it comes to links you should keep in mind one important principle: it is not the quantity of links that is important, but the quality. One good link from an authority site such as CNN or Wikipedia is worth more than dozens of links from other sites. To get these quality links, there is no short cut. You will have to earn it by having a site that provides a lot of useful information.

5. Keep up with Search Engine Developments:

The challenge of improving your web page ranking and search engine positioning is dynamic. Search engines are not static. Most of the big search engines of yesterday have disappeared or are only minor players today. You should keep up with changes in the world of search engines by taking part in online forums or subscribing to newsletters which deal with topics such as search engine optimization, web ranking, and general webmaster related issues.

For years I have been getting great information from the Led Digest, a subscription list which is sent out several times a week. You can see samples online at www.led-digest.com

If you do not have the expertise or the time to tackle these matters by yourself then you should take advantage of skilled professionals who can help you to improve your site’s performance in search engines. Whether you rely on professionals or are able to do it yourself, these five tips can provide a good point of reference for starting the work.

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The study of the economy of Cuba can be divided into four phases. The first phase consists of the occupation of the island by the Spanish, which led to the extinction of the aboriginals and the bringing of African slaves to work on the sugar plantations. At this point of time, Cuba provided for the highly profitable business of sugar cultivation and its exports. Sugar industry was the crux of Cuba’s economy and Cuba rose to become one of the largest producers of sugar in the world.

The second phase pertains to the years following the wars of independence against the Spanish and also the invasion of Cuba by the US. It is marked by the sweeping powers of intervention obtained by the US in 1902, with the Cuban economy being controlled by the growing investment of the US citizens in the sugar plantations of Cuba. Now, again, money and profits from the sugar plantation, sugar refineries and subsidiary sugar products such as rum went to the many American investors and a few Cuban elite. The other major industries also included tourism, tobacco, transportation, mining and the communication industry.

The third phase begins with the Cuban revolution and the beginning of Fidel Castro’s rule in the year 1959. All plantations that were more than 400 hectares became state owned and all industries including the petroleum and the telephones became nationalized. This lead to the US trade embargo towards Cuba. Cuba lost its traditional international market. However, Cuba found a trade and political ally in the USSR when the Cuban-sugar for Russian-oil package worked well. Cuba reoriented itself to the Russian and pro-Russian market and did over 80% of its international trade with them. The next 30 years saw tremendous improvement in health care, education and social welfare. Cuba boasts of a 97% literacy rate and the life expectancy increased to 76%. There was an egalitarian distribution of income and Cuba’s income inequality index became the lowest in the world.

All was well until 1989 when it became clear to Cuba that sooner or later Cuba would have to learn to do without any subsidies or trade relations with the USSR and the eastern European countries. The fourth phase begins here with the government dubbing it as the ‘Special Period in Peacetime’. The economic reforms include:

(i) the opening and gearing up of tourism as an industry

(ii) diversification of the agricultural sector by producing fruits and vegetables and rice along with live stock for local consumption that include the visiting tourists.

(iii) production of more of citrus food and less of sugar

(iv) focusing on that sector of fisheries which sent its fleets to nearby seas and exporting spiny lobsters to Japan

(v) State-owned lands have been converted to agricultural cooperatives that are managed to a certain degree by the workers. Retail outlets at a small scale have been allowed for the food market. In the field of food production, allowing the sale of excess production (which is above the state-fixed production quota) in the free market has brought down black markets, in addition to enhancing production

(vi) Foreign investments in various industries such as tourism, mining, telecommunication, construction and manufacturing sectors have been allowed

(vii) Self employment has been legalized for around 150 occupations.

Investment into biotechnology and pharmaceuticals during the third phase reaped returns when products of this industry were available for export now at the fourth phase.

The other Cuban industries include cement, steel, agricultural machinery and construction.

Fisheries, nickel and ore production, growing agricultural products such as fruits, tobacco are some areas that have shown growth in the export sector. Cuba now exports to European countries (50%), Canada and Latin America (20%), and Asia (20%).

Spain, France, and United Kingdom have invested in the tobacco and cigar production. Spain and Canada have invested in the exploration of oil off the shores of Cuba. Mexico, Canada, Australia, South-Africa, Netherlands, Brazil, and Chile are the other major countries that have invested in the various industries of Cuba.

Cuba has entered into an agreement with Venezuela whereby thousands of Cubans who are doctors, teachers and sports trainers, and engineers would move in to Venezuela to assist their development program in return for 53,000 barrels of oil per day being shipped to Cuba for the next five years.

“Energy revolution” where apart form changing the entire system of power generation and distribution, energy conservation is also aimed at, has been in vogue in Cuba for the last two years. The quality of life of the Cubans are improving with the volunteers of the government replacing on a door-to-door campaign, the existing electric stoves and lights with the ones that are more efficient and less energy consuming. Energy efficient refrigerators and television sets have been distributed and would be installed in all the thousands of housing units that the government is building. Energy efficient buses from China would soon be available for the Cuban public transport. It is just a matter of some time when power generation would take place at hundreds of units that are well synchronized, thus avoiding wastage of power while distributing it through very long distances. Generation of natural gas while exploring for oil at oil rigs is also considered.

Cuba has also legalized the US dollars. Further, the Venezuelan inputs for domestic oil production and upgradation of existing power stations have raised the level of optimism. Cuba is also hoping to find oil off its shores. Apart from the sugar industry and its related products, there are various industries such as tourism (also called the lung of the Cuban economy), fisheries, nickel and ore production, production of tobacco, Cuban cigar, citrus fruits, pharmaceuticals, coffee, besides basic manufacturing industries which have earned Cuba foreign exchange. Cuba has learned to manage its post-USSR economic condition and is steering towards a more prosperous economy.

Now that old fashioned light bulbs are banned, LED light bulbs are in demand, but there is a concern that the change over to energy saving LED lighting will be costly. Not when you buy LED light bulbs online at http://www.ryness.co.uk, however. Ryness, the leading online and high street retailer of lighting and electrical equipment has the cheapest LED light bulbs available anywhere on the internet, and the extensive range includes the innovative dimmable Pharox LED bulb, only available in the UK from Ryness.

There’s no denying that LED lighting is more expensive than the traditional lightbulbs that have been banned, however this difference in cost is recouped by the massive energy savings to be had. LED light bulbs save over 90% in energy costs, helping you drive down your bills as you help the environment. What’s more, most LED light bulbs have a staggering life span of 25 years, so most of us will only be buying one or two per lamp in our lifetime! Ryness has one of the largest ranges of energy saving light bulbs available anywhere in the UK, from standard spiral retrofit lamps to coloured LED lamps, super bright LED lamps and the very latest in LED ultra low energy bulbs.

Ryness has always been the store of choice for cheap lightbulbs of all types; now LED lighting is the future, trust Ryness to provide cheap LED lightbulbs and lamps. Buy lighting online, from LED bulbs to bathroom lighting, outdoor lighting and much more, at rock bottom prices. To view the entire range of LED light bulbs and a wealth of other lighting options, visit http://www.ryness.co.uk, where you can also see a video demonstration of the fantastic dimmable Pharox LED bulb.

Editor’s Note: Ryness Lighting and Electrical (http://www.ryness.co.uk) is represented by the digital marketing specialists and SEO provider Jumping Spider Media. Please direct all press queries to Louise Byrne. Email: louise@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.

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