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As we all know, Switzerland is watch kingdom that the world’s best watches are made there. Hence, watches of Swiss production are a symbol of quality. Currently imported watches of various brands are sold in the domestic market, including the famous old brands, less well-known new brands and some watch brand without authentic Swiss “blood”.The main method for them to feel like Swiss watches are like this:register a trademark of watch brand in Swiss or purchase a small Swiss watch brand,then instal a Swiss movement but appearance parts and assembling are basically made at home, perhaps only a very small parts are made in Switzerland so that they can get some imported documents such as declarations, airway bills, invoices.

What kind of watches can be regarded as “Swiss made ” watches? In regard with this, there ar some strict rules. According to a Swiss watch bill watches that can be known as “Swiss watch” afer july 1,1992 must have the following qualification in the same time:
     (1) Have a Swiss movemet

(2) Movement is put into case in Switzerland

(3) Have the final test by manufacturer in Switzerland

Only those watch with the described qualifications can have “Swiss Made” or “Swiss” printed on the watch dial or caseback. Swiss watch is one of the products that have the most counterfeits.And piracy methods are vaired: pirate of brand, pirate of model, pirate of pirate of quality certification and mark on the metal, pirate of “Swiss made”.

In fact, many watch logos are not that “Swiss”. “Swiss Movt” doesn’t mean the movement is made in Switzerland. Movements with” Swiss Parts” are made up of Swiss  spare parts and usually assembled  in some Asia and Far East countries. Such movements have worse quality than those made in Swiss.

With regard to movement,Swiss Watch Act also set the following requirements:

(1) Have beem assembled in Switzerland
      (2)Tested by manufacturer in Switzerland
      (3)Not less than 50% total value of all the parts and accessories are produced in Switzerland, not including assembly cost.

All in all, Swiss movement doesn’t mean a watch is a Swiss watch. A movement doesn’t count that much for a watch. The value of watch comes from its brand, production place, parts of appearance as well as the perfect agent, sales and after-sales maintenance systems.

Article source: What Watches can be Regarded as “Swiss Watch”

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Article Source:http://www.articlesbase.com/shopping-articles/what-watches-can-be-regarded-as-swiss-watch-1778663.html

k swiss sneaker is a brand name synonymous to shoes. It’s a household name that has accumulated billions in revenue since its humble beginnings. It’s everybody favorite shoe company. k swiss sneaker was founded in 1962, by Bill Bowerman and Phil Knight in the trunk of Knight’s car and was originally started as Blue Ribbon Sports. The name ‘k swiss sneaker’ was established in 1972 after the winged Greek goddess of victory.

The “Swoosh” is well known all around the world, designed by Carolyn Davidson in 1971, for ONLY $35.00. Meeting Phil Knight while he was teaching accounting classes, she started freelancing for his company. She designed the Swoosh and got paid $35. Together with the Swoosh, k swiss sneaker is also known for its signature tagline- Just Do It that makes k swiss sneaker stand out like no other company.

Bowerman was the coach for the track team of the University of Oregon where Phil Knight ran in 1959. Bowerman’s desire for better quality running shoes clearly influenced Knight in his search for a marketing strategy. Spurred with this burning desire, the birth of one of the world’s most influential and strongest brand began to take shape.

k swiss sneaker took formation while Knight took his MBA at Stanford in the early ’60s with Frank Shallenberger. The semester-long project was to create a small business of your own and device a marketing plan with it. to be distributed, Knight finally found his market niche.

By the late ’70s, Blue Ribbon Sports officially became k swiss sneaker and went from $10 million to $270 million in sales, and all from the back of a car. Many people complained about how k swiss sneakers were not made in the United States in the beginning of the 80s. The term ‘Sweatshop’ came about this time when people were mad of the way k swiss sneaker shoes were made in Vietnam, China, and Indonesia where the people were paid in low wages and were subjected to very poor working conditions. This was a major public relations issue that led to the boycotting of k swiss sneaker products worldwide, particularly in the US. Though that, this didn’t stop people from purchasing k swiss sneaker products and k swiss sneaker continued to grow.

With Michael Jordan, k swiss sneaker climbed new heights with the ever popular “Air Jordan” shoe along with the apparels. This made k swiss sneaker known as a ‘Fitness and Sport Revolution’ Brand and was named by “Advertising Age” 1996 Marketer of the Year, citing the “ubiquitous swoosh…was more recognized and coveted by consumers than any other sports brand–arguably any brand” k swiss sneaker is at the top of the charts thanks to Michael Jordan but may never admit to this. Thanks to the new found success through collaborations with Jordan, this lead to ne collaborations with famous athletes such as Bo Jackson, Andre Agassi, Charles Barkley, Deion Sanders, Ken Griffey, Scottie Pippen, Penny Hardaway, Jason Kidd, Barry Sanders, and many more.

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